Millions of people are purchasing tablets. It is in your best interest as a marketer to understanding how they can be extremely used in your next marketing campaign.
A recent survey by Google’s AdMob indicates that tablet users are spending at least an hour a day on their tablets, generally at home in the evenings. Surprisingly the most popular use of tablets is gaming and information searches are a close second. An interesting note, which doesn’t surprise me is the fact that most tablet users reported that they are using their tablet more than they are watching television and reading traditional books.
If you never thought about the market potential here, then hopefully these trends will get your attention. Tablets will become mainstream and the number of users is only going to continue to increase. Smart marketers will take advantage of this opportunity now.
You are smart right?